LOUA

LOUA heralds the real girl era and swaps self-optimization for authenticity

In search of true happiness, LOUA dares to break out of Happyland - and hits the bull's eye.

Profound topics such as pressure to perform, self-doubt and perfectionism are not only a concern for the Cologne-based artist; the entire social media generation is struggling with the constant urge for self-optimization. LOUA's songs thus become empowering anthems and offer not only catchy German pop hits with a catchy tune guarantee, but also a valuable identification surface. In an approachable way, the singer and songwriter provides insights into personal processes, intense emotions and her findings of recent years. In doing so, she delicately translates the multi-layered feelings into lyrically adept lines and embeds her unmistakable, powerful voice in spherical synth sounds.

When LOUA is struggling with something, she never stops digging deeper and deeper - until she gets to the core. Her songs tell of transgenerational traumas, unavoidable world-weariness and sexist structures, mixed with her own experiences. But between all the reality checks and the collective LOUNIE healing, here and there a piece of utopia and a spark of hope is hidden when LOUA packs relatable love songs and heartbreaking declarations of love into carefree road trip vibes. LOUA's songs feel like a video call with your best friend or some much-needed advice from your big sister.

True to the motto: We are all in this together!

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