The 21-year-old singer-songwriter mxmtoon (aka Maia) is considered one of the smartest and brightest engaging voices of her generation. Known for her dreamy pop and introspective lyricism, the Oakland-raised, Brooklyn-based artist is also a gamer, podcaster and activist who has built a deep, symbiotic connection with millions of of fans through a steady stream of content TikTok, Twitch, Instagram, YouTube and Discord. 2021 was another busy year for mxmtoon, where Maia provided the musical voice of Alex Chen, the protagonist of Life is Strange: True Colors. Here we saw Maia combine two of her greatest passions: Music and Gaming. Maia's fan base is certainly passionate, as evidenced by her streaming and social numbers - both of which are staggering, considering her DIY approach. Self-released music of mxmtoon averages 1.5 million streams daily on all DSPs, while her songs have amassed an astounding 930 million cumulative streams on Spotify. On her social media platforms, Maia interacts with more than eight million combined followers, including 2.7 million fans on TikTok. Her Instagram profile has surpassed nearly one million followers, while her YouTube channel has over 875,000 subscribers. In news that will excite fans around the world, mxmtoon has been working on new music to be released in 2022. "I hope it pushes me further and make something that feels really different," Maia explains. "I want mxmtoon to be a diverse sound playground." She adds, "It's all open-ended for me right now, but I see it as incredibly liberating and exciting."
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